Liquor
New policy will benefit premium brands, hurt local ones, distillers tell Karnataka CM Siddaramaiah
Local alcohol manufacturers in Karnataka have urged Chief Minister Siddaramaiah to review the proposed liquor tax system, saying it favours multinational premium brands over cheaper local products.
Karnataka plans excise policy that aims to cut alcoholic beverages consumption by 8-9% over six years
Karnataka has released a draft excise policy proposing to cut alcohol consumption by 8–9% over six years, while shifting towards lower-strength beverages and improving compliance. The draft, unveiled by Chief Minister Siddaramaiah, suggests strength-based taxation, digital tracking of supply chains, and simplified licensing, alongside measures to curb illicit trade and restrict outlets near sensitive zones.
From 'pure milk' to Scotch: Bihar’s secret language of liquor
Bihar's decade-old alcohol ban has not stopped drinking. Instead, it has fueled a secret delivery system. Coded words like 'pure milk' and 'sonapapdi' are used for alcohol. Young couriers deliver liquor discreetly. This underground trade is estimated to be worth thousands of crores. Enforcement faces challenges as smuggling methods become more creative.
Heineken's India revenue grew in low-single-digit in March quarter 2026
Heineken's India operations reported modest revenue gains in the first quarter of 2026. The premium beer segment, however, experienced significant growth. The company is expanding its premium offerings. A new beer variant was launched to strengthen its position in the mainstream market. Changes in accounting policies impacted volume reporting.
John Distilleries open to further stake sale to Sazerac, founder says
John Distilleries founder Paul John is open to selling his remaining stake to US spirits group Sazerac. Sazerac already holds a significant stake in the Indian liquor maker. The parties are exploring changes in shareholding. John believes Sazerac is a good partner for the company's future growth. India's spirits market is projected to become the world's largest by volume.
Alcobev margins to drop 150–200 bps as glass bottle shortage drives up costs: Crisil
India's alcoholic beverage industry is grappling with profit pressures this financial year. The skyrocketing costs of glass bottles, attributed to global supply chain disruptions, are set to impact earnings significantly. The pace of revenue growth is also anticipated to decelerate. Nevertheless, companies are adopting careful financial strategies to navigate these turbulent waters.
No decision yet on India unit listing; exploring strategic options to boost value: Pernod Ricard
French spirits giant Pernod Ricard has stated no decision is made on listing its Indian subsidiary. The company is exploring options to enhance shareholder value. Pernod Ricard India is a leading alcobev player. The company expects strong performance in India, its second-largest global market by value. India's premiumisation trends are driving growth.
India flips AB InBev from witness to target in antitrust probe, triggering court fight
India's antitrust agency has shifted Anheuser-Busch InBev from a cooperating witness to a party under investigation in a cartel probe. The investigation, initially targeting 42 alcohol retailers in Telangana for allegedly excluding rivals, saw AB InBev raided in 2024. The brewer obtained a temporary court injunction halting the investigation against it.
India's premium liquor boom defies global slowdown
India's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite a worldwide decline in alcohol sales volume and value, India saw growth. This indicates a strong consumer preference for prestige whiskies and premium white spirits.
Karnataka liquor taxation: Distillers to meet CM, seek review of new alcobev tax structure
Alcoholic beverage manufacturers in Bengaluru are seeking a review of proposed excise duty rules, fearing a European model's negative impact. The state government plans to introduce an alcohol-in-beverage (AIB) based excise duty structure, reducing pricing slabs. Distillers are concerned about duty hikes in lower slabs and hope for moderation.
Must Watch
War-led cost surge, price curbs push beer industry into 'major trouble': United Breweries CEO & MD
The Indian beer industry is in significant trouble. Rising costs from the war, supply chain issues, and government pricing controls are impacting businesses. United Breweries CEO Vivek Gupta highlights the need for government support to prevent growth and innovation from stalling. Consumers are also shifting to cheaper options and smaller pack sizes due to financial pressures.
PIL against sale of liquor in tetra packs in UP; SC asks petitioner to approach authorities
The Supreme Court refused to hear a PIL seeking a ban on liquor sales in tetra packs in Uttar Pradesh, directing the petitioner to approach state authorities. The plea challenged the state’s new excise policy mandating tetra pack packaging for safety. The petitioner cited concerns over misuse near educational institutions and crime, but the court left the decision to the government.
How global liquor brands are choosing desi partners to tap India’s premium boom
Global liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing slowing demand in Western markets, these collaborations leverage local expertise in regulation, distribution, and consumption habits, proving essential for success in India's evolving premium alcohol landscape.
India’s newest round of drinkers is rewriting the rules of the world’s biggest bar
Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towards premium products and thoughtful consumption is altering the alco-bev sector in India. There’s a rising interest in crafted cocktails and memorable experiences, as opposed to mere volume consumption.
Push into India is no longer optional, says world's largest cork maker Corticeira Amorim
Corticeira Amorim, a global cork giant, is making India a priority for its future. The company sees India's booming spirits market as essential for growth. Amorim is expanding its focus from luxury single malts to the broader prestige segment. New products and potential local manufacturing are planned.
Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinking
The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are embracing a mindful approach, prioritising exquisite flavors that enhance their social interactions. As health trends and fresh socializing opportunities take center stage, alcohol has transitioned from being the life of the party to a luxurious complement.