Announcing our new division:
Looking to build
brand love and loyalty?
Public Good drives awareness, engagement, and action
around a brand’s values and social good.
Take 90 seconds to see how our AI-for-Good can drive sales growth.
Public Good is the leading digital purpose marketing solution using proprietary AI-based contextual targeting to serve the world’s top brands.
Brand lift
campaign average of
11%
Attention metrics
4x higher
than industry benchmarks
CTR
5-10x higher
than industry benchmarks
Leading brands trust Public Good.
We’re proud to work with brands across industries, from global leaders to local powerhouses.
Leading brands trust Public Good.
We’re proud to work with brands across industries, from global leaders to local powerhouses.
Public Good outperforms traditional channels in achieving multiple goals.
Public Good’s expertise as the leader in digital purpose marketing can be seen on local and global stages.
Public Good’s purpose and tech experts are available to participate in conferences, interviews, private learning sessions, company workshops, and other relevant events.
Speaker Profile: Melissa Anderson (.pdf)
President and Co-Founder
Purpose Brand Marketing
- Return on investment
- Best practices
- Purpose-washing
- Data-driven strategies
ESG
- Consumer behavior change
- Intent to action gap
- Sustainability through action
AI and Digital Media
- Contextual marketing
- Brand safety
How Public Good Works
When people read news on topics they care about, like natural disasters, climate change, racial equity, or hunger, they feel motivated to do something.
Public Good’s contextual purpose targeting identifies this content and gives readers actions they can take to get involved alongside your brand. We take storytelling to the next level, with privacy compliance and proprietary brand safety baked in at every stage.