E-commerce in the European Union

Statistics report on e-commerce in the European Union

This report presents a range of selected statistics and data about the e-commerce sector in the European Union. It contains key figures about the market revenu and penetration rate, followed by chapters on country comparison, business adoption, payment, delivery, as well as consume behavior.

This release covers countries of the European Union, while a report dedicated to the United Kingdom can be found here.

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Table of contents

Overview

4
  • Premium Forecast Revenue of the B2C e-commerce market in EU 2020-2030
  • Premium Forecast E-commerce sales channel share in the EU 2020-2030 by device
  • Premium Forecast Penetration rate of e-commerce in EU 2020-2030
  • Premium Forecast Number of e-commerce users in the EU 2020-2030

Country comparison

4
  • Premium Statistic Revenue of the e-commerce industry in the EU 2017-2029, by country
  • Premium Statistic Cross-border share of online retail in Europe 2025, by country
  • Premium Forecast Penetration rate of e-commerce in the EU 2017-2030, by country
  • Premium Forecast Number of users of e-commerce in the EU 2017-2029, by country

Business adoption

6
  • Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2016-2025
  • Premium Statistic E-commerce revenue share of companies in Europe 2025, by country
  • Basic Statistic Manufacturing enterprises selling via their website or app in the EU 2025, by country
  • Basic Statistic Share of SMEs that make e-commerce sales in the EU 2014-2024
  • Basic Statistic Share of SMEs selling through e-commerce in the EU 2024, by country
  • Basic Statistic Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024

Payment

3
  • Premium Statistic Share of e-commerce transaction value in Europe 2025, by payment method
  • Premium Statistic Credit card market share in POS and e-commerce in 15 countries in Europe 2025
  • Premium Statistic A2A payments in e-commerce in 16 countries in Europe 2016-2025, with 2030 forecast

Delivery

3
  • Premium Statistic Delivery preferences in Europe in 2025
  • Premium Statistic Shoppers expecting two-day deliveries of online purchases in Europe 2025, by category
  • Premium Statistic Challenges in scaling OOH in Europe 2025

Consumer behavior

6
  • Premium Statistic European e-shoppers online purchase frequency 2024, by product category
  • Premium Statistic Top products for cross-border e-commerce in Europe 2025
  • Premium Statistic Cart abandonment reasons in Europe in 2025
  • Premium Statistic Most popular shopping innovations in Europe 2025
  • Premium Statistic Most effective shopping technologies in Europe 2025
  • Premium Statistic Key factors driving luxury e-commerce sales in Europe 2025
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FURTHER REPORTS

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