In the last fiscal year, Meta’s marketing spending amounted to 11.991 million U.S. dollars. This figure represents a 5.7 percent increase compared with the previous year.
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Meta Platforms. (January 29, 2026). Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 06, 2026, from https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars)." Chart. January 29, 2026. Statista. Accessed May 06, 2026. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. (2026). Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 06, 2026. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual Marketing and Sales Costs of Meta Platforms from 2010 to 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2026, https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms, Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/506867/facebook-marketing-spending/ (last visited May 06, 2026)
Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2026. [Online]. Available: https://www.statista.com/statistics/506867/facebook-marketing-spending/