Average TikTok video length in 2023 and 2024 (in seconds)

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Release date

August 2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

based on number of followers

Supplementary notes

The study analyzed a total of 91,840 accounts and over 1.12 million videos.

Citation formats

TikTok: video duration 2024

Published by Thuy D., Mar 16, 2026

In 2024, TikTok accounts produced content of **** seconds length on average. This represents an increase compared to the previous year, when the average video on TikTok was ** seconds long. As TikTok tests long-form video content on its platform, internet users in the United States have reported the Chinese-developed platform as their favorite app to watch short-form video.

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Topics

TikTokMobile app usageInstagramMobile social media worldwideSocial sharing
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