4.8 rating on G2

Everything to help users onboard
in one place

Build AI-powered in-app experiences and onboarding in minutes, measure impact, and iterate in real-time. No code and no bottlenecks.
onboard
adopt
succeed
grow
Illustration of AI-powered in-app experiences with sample interface elements including welcome message, success confirmation, chat bubbles depicting users Rocky and Christian, and a banner showing 25% views drop.Illustration of Userflow interface elements with chat bubbles including messages like 'Your awesome banner announcements,' 'AI-powered in-app experiences,' a company name input form titled 'Welcome to Userflow,' success confirmation with check marks, user avatars labeled Rocky and Christian, and a notification showing 25% below normal views with a fix button.
Trusted by 800+
customer-obsessed teams

Even great products   lose momentum  
when users don’t know what to do next. Know what works and improve what doesn’t—instantly, based on real adoption signals.

Act on real product
signals

User behavior and product signals determine when and where guidance appears, so users get help at the right moment, not randomly.

Build faster with
intelligent guidance

Create in-app experiences in minutes with AI shaping steps and structure, so teams can launch without code or engineering help.

Know what to improve next

AI continuously analyzes how users move through your product experiences, surfacing friction, drop-offs, and wins so teams know exactly where to focus.

AI that helps users
and teams

AI supports users with in-app answers while helping teams improve experiences behind the scenes -transparent, editable, and always human-approved.

FlowAI: The smarter loop
for product adoption

FlowAI uses real product signals and intelligent flows to guide users,
learn what works, and improve continuously.

Product tours
Checklists
Surveys
Banners

Guide users with personalized, in-app experiences that help them succeed - and stick around.

Product tours
Checklists
Surveys
Banners

Give users instant, in-app answers exactly when they need them—reducing friction and support tickets.

Product tours
Checklists
Surveys
Banners

Surface friction, trends, and emerging patterns in real time—so you can improve what matters most.

Built for customer - obsessed teams

Product & Growth

Improve activation and adoption— without pulling in engineering with no-code onboarding and in-app experiences.

Behavior-based in-app guidance to get users to value faster
Clear visibility into drop-offs and what to improve next
Quickly show ROI of product roadmap decisions on onboarding and adoption
Two people smiling and looking at a laptop screen with a dialog box showing options and a button labeled 'Let's get started', alongside a graphic showing ROI growth at 135%.

Customer Success

Proactively support customers —without adding to your team’s workload.

AI answers questions in-app, reducing repetitive requests
Usage signals surface friction and churn risk early
In-app communication drives engagement and retention
Two women laughing together, one wearing a white sweater and the other wearing a blue beanie and glasses, with a chat interface overlay showing AI assistant text input and contact icons on a blue background.

Customer Marketing

Drive onboarding, engagement, and adoption - inside the product.

Guide users through in-app 
onboarding and key workflows
Measure impact and value
of new product launches on adoption
Launch updates and education where users are most likely to act
Smiling man with curly blond hair and woman with curly dark hair on a purple background with app interface elements showing a 25% decrease in views and a welcome message.

From reactive to intentional

When product signals guide experiences, teams move faster and users get value sooner.

When adoption is reactive

Teams rely on assumptions and lagging signals
Issues surface after users disengage
Improvements take longer to validate

Userflow approach

Real product signals guide in-app experiences
Teams iterate faster with clarity and confidence
Issues surface early, before momentum drops
Two women smiling and looking at a laptop screen together.
Danish Refai
Product Manager

“Userflow has transformed how we support our customers. It’s been a game-changer in empowering our users and reducing friction in their journey.”

-50%
time to value
+45%
product adoption rates
Userflow connects with the tools you already use

Works with your existing stack. No heavy setup. No brittle integrations. Just data that stays connected.

FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

How is Userflow different from a simple tour builder?

Userflow is designed for continuous product adoption—not one-off tours. It uses real product signals to guide users, measure impact, and help teams improve experiences over time.

Do I need a developer to use Userflow?

No. Product, growth, marketing, and customer success teams can build, launch, and iterate no-code onboarding and in-app experiences without engineering help.

How does AI show up in Userflow?

AI helps teams build faster, surface what’s working, and answer user questions in-app. Everything is transparent, editable, and always human-approved.

Who is Userflow built for?

Userflow is built for customer-obsessed teams responsible for onboarding, engagement, and adoption, including Product, Growth, Customer Success, and Marketing.

What kinds of products is Userflow a good fit for?

Userflow works best for self-serve and product-led growth products with multiple user paths, frequent releases, and a focus on improving activation and adoption.

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.