How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on
Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.
Dhurandhar 2 has given new life to theatres. And it’s not just about the box office
A single line delivered by Rakesh Bedi’s character Jameel Jamali, 'Bachcha hai tu mera', has taken on a life of its own.
Eureka Forbes ditches the fear formula, ropes in Gopi Bahu for new water purifier filter ad
The ad reunites the original cast of the StarPlus show Saath Nibhaana Saathiya — Gia Manek, Rupal Patel, and Mohammad Nazim — but gives their familiar dynamic a twist.
How ads are cashing in on India’s T20 World Cup victory—from trophy to cheeky taglines
India’s glory has triggered the usual—witty and bizarre campaigns from brands eager to join the celebration.
Generali Central Insurance’s new ad slams tokenism on Women’s Day, calls for pay parity
Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.
Gajraj Rao leads a quiet revolution in Goel TMT’s ad—celebrating a daughter’s return
Directed by Prosit Roy, the ad for the Indian company that makes rebars and other building materials hints at the hidden bars that society inflicts on women.
Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’
The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.
Škoda’s latest Kylaq ad is reminiscent of Disney’s Cars. It blends humour and Indian culture
Škoda personifies its models as a close-knit family; it creates emotional familiarity rooted in Indian celebrations.
New Apollo Tyres ad shows childhood journeys of Virat Kohli, Rohit Sharma. Fans are in love
The emotional video is reminiscent of Hero Honda’s ‘Dhak Dhak Go’ campaign in 2011 and Star Sports India’s ‘Won’tGiveItBack’ ad in 2015.
Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better
The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.
On Camera
Vijay’s promises will now face politics. Defeating Tamil Nadu behemoths was easy
The unexpected nature and scale of Vijay’s victory has left not just political observers but even sections within the TVK in a daze.
India-linked supertanker laden with LPG attempting Hormuz exit
If successful, its exit would mark the first observed passage by an India-linked tanker since a weeks-old US blockade of ships tied to Iran began, pushing Hormuz transits to nearly zero.
76 yrs on, exhibition on Korean War brings to life independent India’s 1st overseas military deployment
'Guardians of Neutrality: India's Korean Mission', organised in Delhi, brought out unknown and forgotten aspects of the war.
Muslim vote, X factor & limitations of regional politics: Takeaways from Bengal, TN, Kerala elections
On counting day, this special edition of National Interest looks at key takeaways from verdicts in West Bengal, Tamil Nadu, Kerala and Assam. You’d err if you credit or blame BJP’s success only on Hindutva. It’s more than that.
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