Customer Data Platform | Trusted Data for AI - Tealium

Billions of Events Orchestrated Daily.

850+ enterprise customers. 2x Gartner Magic Quadrant Leader. 1,300+ integrations.

Every Company Wants an AI Strategy.

Most Are Still Fixing Their Customer Data Strategy.

Marketing pulls one version of the customer. AI trains on another. Customer Service never sees either. Every team needs the same customer truth, delivered their way.

Tealium keeps customer data flowing where you need it, when you need it. Consented. Enriched. Identity-resolved. Whether you're training models in your data cloud or activating them via Amazon Bedrock, OpenAI, or Vertex AI, the data feeding your AI is complete, current, and compliant.

Tealium Is the Platform Where Customer Data Becomes Action

Tealium collects customer data from every source, resolves identity in real time, enriches it with the context systems need, enforces consent through every activation, and routes it to the model, channel, warehouse, or agent that needs it. Real-time, triggered, or on a schedule.

One Platform. Every Customer Decision.

Collect Trusted Data Everywhere

Capture events from web, mobile, server-side, API, IoT, and enterprise sources through one governed layer with consent at collection.

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Unify Identity and Profiles

Resolve customer identity across devices, sessions, and channels into one persistent profile that updates the moment new signals arrive.

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Orchestrate Decisions in Real Time

Enrich events with live context, run custom logic in serverless functions, and route data through governed workflows.

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Activate From the Cloud or in the Moment

Activate modeled data from Snowflake, Databricks, BigQuery, or Redshift. Trigger on live signals. Sync on a schedule.

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Power AI With Governed Context

Feed models and agents real-time, consented context, then activate their outputs across 1,300+ channels while intent is still fresh.

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Enforce Consent Across Every Data Path

Consent travels with every event. Block-by-default rules run before activation. PII controls run inline.

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Your Models Are Only As Good
As Your Data Pipeline.

Feed Models With Governed Context

Identity-resolved, consented event streams delivered to AWS Bedrock, Vertex AI, OpenAI, or any custom endpoint in real time.

Classify Behavior in the Stream

A managed AI agent labels intent, sentiment, and buying signals inside the event stream, ready for immediate activation.

Activate What Models Return

Predictions, scores, and recommendations push into 1,300+ destinations the moment they return. No dashboard round-trip.

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One Customer Data Foundation.
Built for the Entire Organization.

Ship Models, Not Pipelines

Fresh, consented, identity-resolved data streams for training and inference. Model integration and MCP agent access out of the box.

Activate the Moment Intent Is Highest

Segments that refresh in real time, triggered actions when conditions change, and campaigns across 1,300+ integrations from a single unified profile.

Tealium for Marketing

Governed Pipelines and Clean Warehouse Feeds

Stream clean data into your data cloud. Enrich historical profiles with real-time behavioral signals. Build pipelines that run at customer speed.

Tealium for Data

Consent Enforced Structurally, Not Bolted On

Consent at capture. Orchestration across event-level activations. HIPAA BAAs, SOC 2, ISO 27001 & 27018.

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Built for Enterprises. Proven by Results.

22%

Real-time AI powered by Tealium

Spark New Zealand
Snowflake, and Spark's decisioning engine. Trigger to decision to activation in under 300 milliseconds.

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54%

More Call-to-Lead Conversion

Legal & General
Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.

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57%

More User Recovery From Abandoned Bookings

Iberia
Unified CRM, transactional, and behavioral data into one customer view. 12% sales lift from retargeting flows.

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Connected to the Tools
Your Teams Already Use.

1,300+ pre-built integrations across AI services, advertising, email, messaging, analytics, CRM, data clouds, personalization, and more.

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Featured Resource.

Just Released

The Rise of the Customer Data Strategist

Bridge the gap between data and business, unlock real ROI from your CDP and AI investments, and turn customer data into measurable growth.

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See the Platform in Action

Walk through a live customer-data-to-decision-to-activation flow on your own stack with a Tealium architect.

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