Uma™, Upwork’s Mindful AI

Uma is built into your everyday workflow – bringing AI and human brilliance together to unlock what’s next.

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Enterprise
Talent
Visitor
Marketplace

Clients

Clients
Instant interviews, better matches — for everyone

Skip long proposal reviews and get quick insights on top talent with instant interviews. Uma interviews freelancers based on the client’s questions, scores every interview, and includes summaries, recordings, and transcripts—making it easier to spot the right fit, faster.

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Draft a job post in seconds

Now available for all clients.

It’s faster than ever to post a job on Upwork.
Describe what you’re looking for in a sentence or two, then our Uma-powered Job Post Generator will create a customizable draft job post.

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Video meetings built into your workflow

Upwork video meetings—an in-platform conferencing tool—make hiring and collaboration seamless with AI-powered summaries, action items, and video recordings that turn conversations into clear next steps.

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Find and hire the right fit

Ask Uma to help you identify top talent that aligns most closely with your needs. Uma can expedite your review by providing a side-by-side comparison based on the proposals you receive for your job post.

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Fast, intelligent answers — when you need them

Answers are now easier to find. Whether it's help with payments, job posting, or anything else, Uma delivers the information you need—right when you need it.

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Write stronger job posts with real-time guidance

Uma helps draft job posts and delivers real-time feedback using platform data—like title length, required skills, and budget benchmarks—so you can fine-tune every detail to attract the right talent.

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Set clearer milestones with help from Uma

Uma can suggest milestones based on your project details to help you structure work clearly, set the right terms, and avoid misalignment — so you can start strong and keep projects on track.

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Send stronger offers, faster—with Uma

When hiring directly, Uma can suggest key job details to help you quickly build clear, compelling offers. Easily review and customize suggested terms—so freelancers have the clarity they need and work can start without delay.

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Find top talent fast with Business Plus

Instant access to top 1% talent, AI-powered shortlists, and flexible payments.

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Freelancers

Freelancers
Get more work done with Upwork video meetings

Upwork video meetings provide AI-generated meeting summaries, action items and video recordings designed to boost your productivity and collaboration on the platform.

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Stand out with instant interviews

Showcase your skills and get hired faster — no cover letter needed. Interview with Uma on your own time, answer client-tailored questions, and stand out by demonstrating skills cover letters can’t provide.

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Your powerful, and now smarter, work companion

Built with insights from Upwork data, Uma now delivers higher-quality responses tailored to your needs. Use Uma to help you brainstorm, review, analyze, write, code, and more.
You’ll get limited weekly access for free. Or, you can remove usage limits by upgrading to Freelancer Plus.

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Write more effective proposals

Ask Uma to create custom proposal drafts to help you stand out from the crowd.
Uma’s custom AI models are trained on winning proposals, so you’ll get a proposal based on best practices on Upwork.

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Put AI to work for you

“Instant interviews is a game-changer for us - it eliminates the back and forth and gives us immediate insights into a freelancer’s skills.”
Oliver G.
Director, Ensemble Consultancy
“The Job Post Generator saved me a TON of time—typically it takes 15-20 minutes to write an in-depth job description, but with the generator, it was seconds."
Phillip R.
Vice President, Site Reliability Engineer Net Health
"In the early days of me being on Upwork, I would go through the job descriptions that seemed relevant, open them up in different tabs and would have over 20 tabs open at a time. Uma helps in making things more efficient, which is big.”
Jason M.
Top Rated
Partner, AppEvolve
“Something that might take me an hour to do by myself, Uma will do in a fraction of that time. It makes running your business easier and more automated.”
Linda W.
Owner of Bookkeeping for Small Businesses

Upwork's Mindful AI principles

We believe in building and using AI responsibly to help everyone in our community thrive.

Human-centered

We use AI to further our mission, putting the most powerful technology in the hands of our customers so they can unleash more economic opportunity and grow their businesses.

Accountable

Humans are accountable for our AI systems, making ethical decisions to consciously avoid unintentional bias for the benefit of our customers.

Responsible

We protect and respect data by embracing security by design and appropriate privacy protocols.

Transparent

We aim to make AI understandable so customers know when they are using it, how it works, and how it benefits them.

Trustworthy

We strive to earn customer trust by delivering value through our AI technology, listening to customer feedback, and abiding by these principles.

Ready to work smarter with Uma?

CC
Talent
Freelancer Plus
Smarter tools. More Connects. Faster growth.

With Freelancer Plus, you get full access to Uma™, Upwork’s Mindful AI, proposal insights to sharpen your approach, and job alerts that notify you instantly about relevant work. Combined with more Connects, it’s everything you need to land more work and take your freelance business to the next level.

Upgrade to Freelancer Plus