Xin Ou
Research expert covering Greater China
Online shopping in Europe - statistics & facts
Higher digitalization and purchase habits induced by the COVID-19 pandemic are drastically changing online shopping. In 2022, over half a billion people are forecast to shop on the internet in Europe. New consumers will likely come from the increasing mobile audience, as smartphone commerce besomes an essential online sales sector. Surveys conducted in France, Spain, Ireland, and Germany attested that consumers nowadays buy through mobile devices more often than before the pandemic.