Media.net

What did #POSSIBLE2026 actually tell us about AI in ad tech? Media.net CRO Ken Lagana was on the ground, and on the panel alongside Yahoo DSP, DoubleVerify, and Liftoff Mobile. His key takeaways span four areas shaping the industry right now: ✅ AI-powered measurement that acts in real time, not just post-campaign ✅ Vertical video as a publisher monetization unlock ✅ Agentic AI has huge potential, but only if you get it right ✅ Data partnerships as the connective tissue that makes it all work These aren't predictions; at Media.net, we're already building & rolling out solutions for each of these shifts. Read Ken's full breakdown on ADWEEK - https://lnkd.in/d4zh6ekG #AdTech #AI #MediaDotNet #Programmatic #VerticalVideo #OpenWeb

We're heading to Scottsdale to sponsor Local Media Consortium's Digital Connections 🌵 Steven Florio and Matthew Letner will be on the ground connecting with local media publishers and exploring what revenue growth actually looks like in a changing landscape, from programmatic to vertical video. Media.net has the full-stack solution publishers need to unlock new multi-format revenue streams and to support important news and journalism in 2026 and beyond. 📍 Scottsdale, AZ | May 4–6 #LMCDigitalConnections #MediaDotNet #VerticalVideo #AdTech #LocalMedia #Programmatic #OpenWeb

The QSR brands winning right now aren't just investing in loyalty and personalization; they're being smarter about "where" they show up. Media.net's Steve Holman and Jeremy Weiner will be at MediaPost's Brand Insider Summit: QSR in Savannah, connecting with the marketing leaders shaping what comes next for the industry. Looking at your media mix and wondering whether the open web deserves a bigger seat at the table? We think it does, and we'd love to make the case why. Come find us at the event. 🤝 #BrandInsiderSummitQSR #QSR #MediaStrategy #OpenWeb #MediaDotNet #Programmatic

NEW: Media.net has partnered with Fetch. Story below. 👇 https://lnkd.in/eU87n-V9

Media.net's Ken Lagana will be on stage tomorrow at #POSSIBLE2026 to address one of ad tech's biggest concerns: How to harness AI's potential while managing the risks it introduces. From workflow automation to AI-generated slop to signal distortion, the industry is navigating a balancing act that has real consequences for performance, measurement, and trust. If you're at POSSIBLE, you do not want to miss out on this panel, also featuring senior leaders from DoubleVerify, Liftoff Mobile, and Yahoo DSP. A big thank you to Portrait Media Group for hosting this conversation; we're thrilled to be a part of it. 📆 April 28, 1:45 PM - 2:15 PM 📍 Fleur de lis Ballroom @ Fontainebleau #ArtificialIntelligence #AdTech #MediaDotNet #OpenWeb #Programmatic

For the second year in a row, #BringYourKidToWorkDay turned our Media.net NY HQ into something pretty special. And this year, our youngest visitors left their mark by designing their very own version of the Media.net logo. From brainstorming sessions to real-time snack negotiations (the toughest meetings of the day, honestly), these little creatives brought color, chaos, and a whole lot of heart.💛 To our mini designers: thank you for reminding us that the best ideas don't need a slide deck - just imagination, and maybe some extra glitter! #MiniMediaDotNetters #FutureOfAdTech #TinyTakeover #MediaDotNet #DesignMasterminds

We’re excited to announce our partnership with Fetch, bringing observed purchase data to sell-side targeting and measurement across channels, at scale. 🚀 ✅ With Fetch on board as the inaugural SELECT for Commerce partner, our advertisers and curators can now build and reach audiences based on a combination of precise intent and what consumers are actually buying. ✅ Through ELEVATE for Measurement, we're closing the loop between media exposure and purchase activity, giving advertisers insight into how campaigns influence real-world #outcomes, and how to scale what works. By combining multi-retailer transaction signals, contextual intelligence, SearchSignals, and sell-side measurement, Media.net is creating a more transparent and accountable path from impression to purchase. This partnership with Fetch is the first step in that broader vision. Read more about what this partnership means for buyers, curators, and the open web: https://lnkd.in/eXmyv_vq #MediaDotNet #Fetch #Programmatic #CommerceData #AdTech #OpenWeb #SELECTforCommerce #ELEVATEforMeasurement

Meet us at Fierce Pharma Engage! As pharma advertisers look for more precise, privacy-conscious ways to drive performance, Media.net delivers solutions built for the moment. We help brands extend reach, improve audience precision, and activate high-intent strategies designed for regulated industries. If you’re at the event, connect with Narin Brooks onsite. Or drop a message below to start the conversation. #FiercePharmaEngage #PharmaMarketing #Programmatic #OpenWeb #MediaDotNet

I’m excited to attend Fierce Pharma Engage 2026 taking place April 22–24 in San Diego, CA. Join me: https://lnkd.in/gESuj--P and use promo code SOCIAL for $500 off. Join myself and leaders from across Pharma Marketing, Medical Affairs, PR & Communications, and Business Development & Licensing to explore innovative strategies, gain new insights, and collaborate across the full product lifecycle—all in one place. Fierce Life Sciences Events

📍Next Up: POSSIBLE, Miami ☀️ Karan Dalal, Ken Lagana, and the Media.net team are heading to POSSIBLE 2026 with a clear focus: how we can deliver the performance of walled gardens across the scale of the open web, with the integrity of user experience at the center of our innovations. Schedule time with our team to discover how it all comes together. Book a meeting -https://lnkd.in/e4EvGCcq #POSSIBLE2026