• Case Study Library
  • Home to the biggest events & moments
    that drive impact for our advertising partners.

    NBC100

    For 100 years, NBC has created content that fuels fandoms and shapes culture. From hit series to iconic TV moments and can’t-miss live events, we give brands consistent, high-impact opportunities to engage our audiences at scale.

    Data, Technology & Innovation

    Our data and technology - powered by One Platform and Comcast - is paving the way for the future of premium content. No matter your objective, we have solutions for you including contextual alignment, retargeting and our best-in-class Peacock Ad Innovations.
    Learn More

    Proving Impact

    The future of cross-platform, full-funnel measurement is here. With solutions like Performance Insights Hub, we provide more transparency into campaign delivery, full-funnel performance and audience insights for advertisers of all sizes across linear and streaming.
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    The Power of Live

    Live continues to be a critical focus for NBCUniversal in 26/27 with big moments every single month of the year. With massive audiences and unmatched engagement, these big, live events across all genres and all screens continue to drive impact for our advertisers.
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    01 NBC100

    For 100 years, NBC has created content that fuels fandoms and shapes culture. From hit series to iconic TV moments and can’t-miss live events, we give brands consistent, high-impact opportunities to engage our audiences at scale.

    02 Data, Technology & Innovation

    Our data and technology - powered by One Platform and Comcast - is paving the way for the future of premium content. No matter your objective, we have solutions for you including contextual alignment, retargeting and our best-in-class Peacock Ad Innovations.
    Learn More

    03 Proving Impact

    The future of cross-platform, full-funnel measurement is here. With solutions like Performance Insights Hub, we provide more transparency into campaign delivery, full-funnel performance and audience insights for advertisers of all sizes across linear and streaming.
    Learn More

    04 The Power of Live

    Live continues to be a critical focus for NBCUniversal in 26/27 with big moments every single month of the year. With massive audiences and unmatched engagement, these big, live events across all genres and all screens continue to drive impact for our advertisers.
    Learn More

    What’s New at NBCUniversal

    ANNOUNCEMENT

    Record Number of Advertisers Experience Power of NBCUniversal’s “Legendary February”

    ANNOUNCEMENT

    NBCUniversal Spices Up Season 23 of ‘Top Chef’ with Bold Brand Partnerships

    ANNOUNCEMENT

    NBCUniversal Sells Out of Milan Cortina 2026 Olympic Winter Games With One Month to Go

    ANNOUNCEMENT

    NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video

    ANNOUNCEMENT

    NBCUniversal Launches First-to-Market Cross-Platform Innovations, Setting the Stage for the Next Era of Media and Advertising Ahead of CES 2026

    ANNOUNCEMENT

    With the 2026 FIFA World Cup on the horizon, NBCUniversal’s Telemundo is already 90% sold out of all inventory for its Spanish-Language presentation of the tournament, pacing ahead of past competitions.

    ANNOUNCEMENT

    Uber partners with the LA28 Olympic and Paralympic games and team USA as the official rideshare and on-demand delivery partner to help games stakeholders go anywhere and get anything.