{"id":3116212,"date":"2026-04-24T07:00:00","date_gmt":"2026-04-24T14:00:00","guid":{"rendered":"https:\/\/techcrunch.com\/?post_type=tc_video&#038;p=3116212"},"modified":"2026-04-24T10:50:08","modified_gmt":"2026-04-24T17:50:08","slug":"tim-cook-is-stepping-down-what-happens-to-apple-now","status":"publish","type":"tc_video","link":"https:\/\/techcrunch.com\/video\/tim-cook-is-stepping-down-what-happens-to-apple-now\/","title":{"rendered":"Tim Cook is stepping down. What\u00a0happens\u00a0to Apple\u00a0now?"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\"><div id='jwppp-video-box-31162121' class='jwppp-video-box' itemprop='video' itemscope itemtype='http:\/\/schema.org\/VideoObject' data-video='1' style=\"margin: 1rem 0;\">\n<meta itemprop='name' content='Tim Cook is stepping down. What happens to Apple now? | Equity Podcast'\/>\n<meta itemprop='duration' content='PT0H35M54S'\/>\n<meta itemprop='thumbnailUrl' content='https:\/\/cdn.jwplayer.com\/thumbs\/XEYFmUpL-720.jpg'\/>\n<meta itemprop='uploadDate' content='2026-04-24T07:00:00-07:00'\/>\n<meta itemprop='contentUrl' content='https:\/\/cdn.jwplayer.com\/v2\/media\/XEYFmUpL'\/>\n<span class=\"jwppp-instant\" style=\"display: none;\" data-video=\"https:\/\/techcrunch.com\/?jwp-instant-articles=1&#038;player=GQNKsmiX&#038;mediaID=XEYFmUpL\" data-width=\"480\" data-height=\"270\"><\/span><div id='jwppp-video-31162121' class='jwplayer'>Loading the player...<\/div>\n<script class=\"tcembed-script\" type=\"text\/javascript\" src=\"https:\/\/content.jwplatform.com\/libraries\/GQNKsmiX.js\"><\/script><script type='text\/javascript'>\nvar playerInstance_31162121 = jwplayer( \"jwppp-video-31162121\" );\nplayerInstance_31162121.setup({\nplaylist: \"https:\/\/cdn.jwplayer.com\/v2\/media\/XEYFmUpL\",\n})\n<\/script><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Cook plans to step down from his CEO role in September,\u00a0<a href=\"https:\/\/techcrunch.com\/2026\/04\/20\/who-is-john-ternus-the-incoming-apple-ceo\/\" target=\"_blank\" rel=\"noreferrer noopener\">handing the reins to hardware chief John Ternus<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ternus may be inheriting one of the most durable businesses in tech, but&nbsp;he\u2019s&nbsp;also stepping into&nbsp;a very different&nbsp;ecosystemthan the one Cook spent decades shaping. The App Store\u2019s 30% cut is under pressure, the behind-the-scenes power Apple once held over developers is being challenged, and\u00a0<a href=\"https:\/\/techcrunch.com\/2026\/04\/18\/the-app-store-is-booming-again-and-ai-may-be-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">vibe-coded\u00a0apps are changing what it means to build on Apple\u2019s platform<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch as TechCrunch\u2019s\u00a0<a href=\"https:\/\/techcrunch.com\/podcasts\/equity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equity<\/a>\u00a0podcast hosts Kirsten Korosec, Anthony Ha, and Sean O\u2019Kane dig into what this transition means for startups and a closer look at some of the week\u2019s biggest deals \u2014 including\u00a0SpaceX&#8217;s $60B option on Cursor.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subscribe to Equity on\u00a0<a href=\"https:\/\/www.youtube.com\/@TechCrunch\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a>,<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/id1215439780\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Apple Podcasts<\/a>,<a href=\"https:\/\/overcast.fm\/itunes1215439780\/equity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Overcast<\/a>,<a href=\"https:\/\/open.spotify.com\/show\/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Spotify<\/a>\u00a0and all the casts. You\u00a0also can\u00a0follow Equity on<a href=\"https:\/\/twitter.com\/EquityPod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0X<\/a>\u00a0and<a href=\"https:\/\/www.threads.net\/@equitypod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Threads<\/a>, at @EquityPod.\u00a0<\/p>\n","protected":false},"author":133574571,"featured_media":3087975,"template":"","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"2026-04-24T17:50:08Z","apple_news_api_id":"eedcc28c-db09-4155-8ad5-5d752c6ca8a1","apple_news_api_modified_at":"2026-04-24T17:50:08Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A7tzCjNsJQVWK1V11LGyooQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_sponsors":[],"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":true},"categories":[577047203,20429,577030455],"tags":[14067,576886827,291,1244446,216504,18477,371748,449557042,792407],"tc_region":[],"tc_collection_tax":[],"tc_storyline_tax":[],"coauthors":[577084855],"class_list":["post-3116212","tc_video","type-tc_video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-startups","category-venture","tag-ai","tag-anthropic","tag-apple","tag-elon-musk","tag-fintech","tag-ipo","tag-spacex","tag-startups","tag-tim-cook"],"video_duration":"PT35M54S","apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Cook is stepping down. 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